The Laptop Entrepreneur, 5 critical Internet resources for the beginner!
A couple of days ago, I was speaking to a friend of mine who asked me what were the critical resources that anyone needed, if they were trying to earn an income on the Internet – and were new to this activity. He meant, of course, excluding the obvious requirements of a computer and Internet [...]
Internet copy writing – the secrets to writing great Internet articles
One of the best pieces of advice that I was given about writing articles was to never to publish (or send off to an editor!) an article the day that you have written it! This is advice that applies to conventional articles as well as Internet Posts and articles. Why? Because an article always needs [...]
Making money on-line Blogging, unique, quality content is king
In The Laptop Entrepreneur we have a section dedicated to copy writing for the Internet, which may seem a bit superfluous to anyone new to the Internet and the optimising of web sites. After all, everyone can write, can they not? As a professional writer, my answer to that would be that whilst virtually everyone [...]
Making money on-line, why bother with Twitter, Facebook and social media?
A lot of sophisticated business people struggle to understand or appreciate social media and many feel an instinctive dislike of it – with Twitter’s 140 maximum character messages a source of particular contempt. Meanwhile, Facebook is seen as an insecure way of indulging in endless worthless chitter-chatter sufficient to destabilise any business. In fact, [...]
Making money Blogging, how controversial can I be?
Running your own Blog can be a hazardous business, at times, as you try to be interesting, hold an opinion, gain a loyal following and make your Blog compelling. At some stage, you are certain to upset some of your audience although, it has to be said, sometimes, this is constructive. In fact, it is [...]
The Laptop Entrepreneur, know your enemy!
One of the keys to success on the Internet lies in knowing your competition. In this way, operating on the Internet is no different from conventional life and certainly to start a business on the Internet without knowing your competition is unthinkable – to any professional web marketer! After all, you are unlikely to start [...]
The Laptop Entrepreneur, the best domain name possible!
As I have said many times, making a web site work for you is all about getting a lot of things right. The Internet is very competitive and there are many knowledgeable web marketeers around who know exactly what they are doing – and who are calculating and ruthless about getting things right. So, from [...]
The Laptop Entrepreneur – Search Terms, Tags and keywords
So, what are search terms, tags and keywords? Why are all Internet optimisation specialists so obsessed by them and why are they so very important? Well, to some extent, ‘search term’, ‘tag’ and ‘keyword’ are interchangeable descriptions of the same thing as they are all textual ‘sign posts’ that tells Search Engines exactly what the [...]
The Laptop Entrepreneur, blogging your message into your marketplace
For many people the word ‘Blog’ is synonymous with unwelcome rubbish – just as Twitter is often (sometimes understandably!) viewed with contempt for its 140 character mini-out pourings. Indeed, it is probably fair to say that most ‘serious’ business people would dismiss Blogs without a second’s thought. After all, who really wants to read the [...]
The Laptop Entrepreneur, what comes first: web design or optimisation?
Some years ago, I wanted to put up a web site to sell property. Like most people, I knew little about how the Internet works and went to a web design company recommended to me by a friend, who had a reasonably good looking web site. Over the course of a week or so, I [...]
Never before has an effective presence on the Internet been more important. Indeed, as time passes, the Internet becomes ever more vital for businesses – both for direct sales and for marketing and PR. However, gaining a first class presence on the Internet is becoming ever more complicated. As a business, you now need to [...]