Aug 042011
 
The Laptop Entrepreneur

THE LAPTOP ENTREPRENEUR - TELLS YOU ALL ABOUT HOW TO BEST OPTIMISE YOUR WRITING FOR THE INTERNET

Never before has an effective presence on the Internet been more important.  Indeed, as time passes, the Internet becomes ever more vital for businesses – both for direct sales and for marketing and PR.

However, gaining a first class presence on the Internet is becoming ever more complicated.  As a business, you now need to be found not just on Search Engine results but also through social media (Facebook, Twitter etc.), YouTube and an array of other related media.

Certainly, the days of inert web sites are largely over.  Now, you need to be proactive about getting your message over to your relevant target market and you need to drive ‘traffic’ (potential buyers) to your web site.

You also need to have your web site fully optimized if it is to both attract business and ‘close’ sales.  This is a skill that requires the right delivery system (a well built web site), good quality market research, the correct use of keywords (both in text and images), a back linking strategy, integration with social media and tightly written copy.

Importantly, you must be able to distribute well crafted articles and Posts on the Internet.  These are incredibly powerful tools that can significantly raise the profile of a business on the Internet and attract buyers (whilst providing excellent back links).

However, articles and Posts need to be written very carefully if they are to succeed in obtaining high rankings in Internet search results whilst being persuasive to a target market and compelling as PR for a business.  Use the wrong title, misuse keywords, write copy that abuses a reader – and you can find that your articles or Posts either never appear high in Search Result rankings or damage your interest.  Copywriting is a delicate business and the production of articles and Posts a very particular skill.

As a professional writer and optimisation specialist, I specialize in copy writing for the Internet together with the market research required to make articles or text work (both for the Search Engines and humans).  I also ‘ghost’ write corporate articles, Posts and ‘copy’ for web sites.

Nick Snelling co-author of The Laptop Entepreneur: available in Print or as a book on Kindle  

Along with Gandia Web Design, I am further involved in the analysis and optimisation of existing web sites and the building of new web sites that will proactively attract relevant ‘traffic’.

So, if you need copy writing or the professional optimization of your web site – then please contact me. I will be happy to provide you with a quotation for any work required – or an initial assessment of what I believe will make a difference to your Internet presence.

Never before has an effective presence on the Internet been more important.  Indeed, as time passes, the Internet becomes ever more vital for businesses – both for direct sales and for marketing and PR.

However, gaining a first class presence on the Internet is becoming ever more complicated.  As a business, you now need to be found not just on Search Engine results but also through social media (Facebook, Twitter etc.), YouTube and an array of other related media.

Certainly, the days of inert web sites are largely over.  Now, you need to be proactive about getting your message over to your relevant target market and you need to drive ‘traffic’ (potential buyers) to your web site.

You also need to have your web site fully optimized if it is to both attract business and ‘close’ sales.  This is a skill that requires the right delivery system (a well built web site), good quality market research, the correct use of keywords (both in text and images), a back linking strategy, integration with social media and tightly written copy.

You also need to be able to distribute well crafted articles and Posts on the Internet.  These are incredibly powerful tools that can significantly raise the profile of a business on the Internet and attract buyers (whilst providing excellent back links).

However, articles and Posts need to be written very carefully if they are to succeed in obtaining high rankings in Internet search results whilst being persuasive to a target market and compelling as PR for a business.  Use the wrong title, misuse keywords, write copy that abuses a reader – and you can find that your articles or Posts either never appear high in Search Result rankings or damage your interest.  Copywriting is a delicate business and the production of articles and Posts a very particular skill.

As a professional writer and optimisation specialist, I specialize in copy writing for the Internet together with the market research required to make articles or text work (both for the Search Engines and humans).  I also ‘ghost’ write corporate articles, Posts and ‘copy’ for web sites.

Along with Gandia Web Design, I am further involved in the analysis and optimisation of existing web sites and the building of new web sites that will proactively attract relevant ‘traffic’.

So, if you need copy writing or the professional optimization of your web site – then please contact me. I will be happy to provide you with a quotation for any work required – or an initial assessment of what I believe will make a difference to your Internet presence.

Nick Snelling runs Culture Spain and is the author of five books including The Laptop Entrepreneur

Please use the form below to contact me.

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